Printers, sign makers, embroiderers and web designers ask for a logo "in vector": a file made of shapes, not pixels, so it can be printed on a banner or cut from vinyl without blurring. If all you have is a PNG or JPG, this page rebuilds the logo as vector shapes and saves it as SVG, with PDF and EPS ticked as well.
What the Logo type does
- Exact flat colours. The colours are found in the picture and every area gets the average colour of its pixels, not a blend of the antialiased edges.
- Crisp corners and true circles. Straight edges stay straight, corners stay sharp, and round parts (dots, rings, circular badges) are recognised and drawn as exact circles or ellipses.
- Shared edges. Neighbouring colours share exactly the same boundary, so they never overlap or leave gaps. Some screen viewers still draw a faint seam where two shapes touch; tick Hide hairline gaps between shapes under More options to cover it.
- Small logos are enlarged before tracing (pictures under 400 pixels), which gives the curves room to be smooth.
Getting it right
- Upload the largest version of the logo you can find. A logo 1,000 pixels wide traces far better than a 150-pixel website header.
- If you know how many colours the logo has, enter that number under Number of colours, counting the background. Leaving it empty lets the tracer decide (up to 12).
- Tick Leave out the background colour for a logo on a transparent background.
- For brand colours, enter them under Use only these colours in More options, for example
#003399, #ffcc00, #ffffff: every area takes the nearest one, so the file uses exactly those. - Compare the original and the tracing in the preview, then download.
Text in logos
Letters are traced as shapes, not as editable text. Large lettering comes out cleanly; small taglines and copyright lines a few pixels high come out rough, because there are too few pixels to follow. Retyping small text in the original font is usually better.
Which file to send
- SVG for websites, Figma, Inkscape and most cutting software.
- PDF for print shops: one page, exactly the size of the logo.
- EPS for older sign, print and embroidery workflows that ask for it.
Set Size unit and Width under More options if the file must be a set size, for example 300 mm for a shop sign.
More about what this tool reads and writes: Image Vectorizer.